Is Hormozi killing high ticket sales?

In this episode, Jake Hare and Aaron Pursell discuss the impact of Alex Hormozi on the high ticket space. They explore the concept of the value equation and how it has led to a race to the bottom in terms of guarantees and promises. They discuss the need for innovation in the high ticket space and the shift towards low ticket, recurring revenue models. They also consider the challenges and benefits of different approaches, such as direct high ticket sales, low ticket with upsells, and high ticket with recurring revenue. In this conversation, Jake Hare and Aaron Pursell discuss the different approaches to building a business and creating offers. They explore the value equation and the dangers of relying solely on the value equation to sell. They also discuss the importance of building a personal brand and the benefits it can bring. They emphasize the need to think carefully about the path you choose and not to get caught up in competing solely on price and outcomes. The conversation concludes with a call to action for listeners to hold Jake and Aaron accountable for posting more content.